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Microsite brand effectiveness surveys
This service uses a proprietary methodology to measure the branding effectiveness of your microsite based on direct feedback site visitors.
Microsite brand effectiveness surveys
All visitors to the microsite are tracked and two samples are surveyed -
- Exposed - Microsite Visitors (recruited on leaving the site)
- Control - Microsite Intenders (recruited just before entering the site)
Both samples take the same questionnaire Results are then compared, revealing the effectiveness of your site.
All respondents are recruited directly from the microsite, or just before they enter from a banner or link, to ensure viewer representivity and statistical validity.
What you can learn
- Overall Satisfaction with the microsite
- Willingness to recommend/ revisit/ take action
- Brand awareness (Aided and unaided)
- Message association
- Brand image attributes
- Brand favorability
- Purchase Intent
- Competitor analysis
- Frequency analysis/ Effectiveness according to exposure frequency