Statistics and facts about smartphone market in Japan
- 23.6 percent of people aged 15-69 in Japan have a smartphone. (D2 Communications, 2012)
- 61.1 percent of smartphone users in Japan are male and 38.9% are female. (D2 Communications, 2012)
- 32.3 percent of non-smartphone owners in Japan intent to purchase a smartphone. (D2 Communications, 2012)
- 56.7 percent of smartphone owners have a smartphone with an Android OS while 39.6 percent have a smartphone with an iOS. (D2 Communications, 2012)
- 20% of the population owns a smartphone in Japan. (Google, 2012)
- Japan’s domestic smartphone shipments in the first half of 2011 exceeded 10 million units. (Ministry of Internal Affairs and Communications, 2012)
- Smartphones are expected to account for 60 percent of Japan’s domestic mobile device shipments in 2012. (Ministry of Internal Affairs and Communications, 2012)
- Smartphone penetration rate in Japan was 36 percent as of January 2012, a significant increase from 3 percent in January 2009. (Dentsu, 2012)
Learn More (external links)
