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Recent Experience
- Booking service website
- Objectives:
- Understand what constitutes a compelling entry experience.Which of the proposed designs best supports users’ needs, goals and expectations?Which design supports the project objectives the best?
- Methodology:
- Automaker website
- Objective:
- To understand if the key elements of the Japanese localized website are in-line with Global strategy.To assess if the website elements are easily navigable and if contents resonate with Japanese consumers.To understand if the website design and contents differentiates the website from key competitors’.
- Methodology:
- Brand shopping website
- Objectives:
- Identify & fix key usability issues.Understand online user behaviour and interaction with key features and functionalities of the website.
- Methodology:
- Luxury brand shopping website
- Objectives:
- What do viewers expect from a luxury goods web site?Awareness, images and main product
- Methodology:
- Luxury brand website
- Objectives:
- Identify and understand reactions to the website.Enriching the site’s development, in particular by understanding the types of services that could be offered and be relevant in both content and form.
- Methodology:
- Tourism website
- Objectives:
- To test the proposed layout, usability and functionality of the new consumer website to determine whether users are able to reach their intended goals easily and quickly.More specifically, the research will undertake to look in detail at the following areas in particular: Layout of the new site, Website screen designs, Proposed content, What do consumers think of the functionality.
- Methodology:
- Keyboard impressions study
- Objectives:
- To understand visual and hand’s-on impressions of each keyboard.To identify reasoning for keyboard preference, if a preference emerged.To understand the importance of style, hand’s-on experience and keyboard when it comes to purchase decisions.
- Methodology:
- Consumer-electronics maker website
